Dominate National Media & Hit #1 on The New York Times Bestseller List
How We Helped ashley flowers & audiochuck
Ashley Flowers, founder & CEO of audiochuck, is a powerhouse in the true crime space. Best known as the host of the #1 true crime podcast, Crime Junkie, Ashley expanded her brand with the launch of The Deck in October 2021 and later released her debut novel, All Good People Here, in August 2022.
The challenge
To achieve this, we needed a strategic PR approach that would not only elevate The Deck and All Good People Here but also cement audiochuck’s reputation as a top-tier storytelling brand.
Despite her massive podcasting success, Ashley wanted to:
Establish herself as a thought leader beyond Crime Junkie
Position audiochuck as a go-to source for ethical true crime content
Generate national media buzz for her debut novel and expanding podcast empire
We executed a multi-phase national media campaign, evolving our strategy from podcast launch publicity to high-impact book promotion and broader brand awareness. Our approach:
the results
The Strategy
Building Ashley’s industry authority by securing expert commentary opportunities in true crime, justice, and victim advocacy
Targeting high-impact media in books, literature, true crime, and entertainment
Crafting compelling narratives to position Ashley, her book, and audiochuck as cultural must-know names
Ashley Flowers received national media coverage for the first time, securing features in People, The New York Times, Men’s Journal, New York Post, Lauren Conrad, Book Riot, and more
Expanding her reach through podcasts, book clubs, print, digital, and broadcast media
#1 New York Times Bestseller – All Good People Here skyrocketed to the top, continuing to receive press long after its release.
Top-tier national media coverage in
Audiochuck solidified it's reputation as a leading media company for true crime storytelling
I know much of this is because of the work the Choice team put in on the front end of this campaign. Heather and her team were wonderful to work with and collaborated closely with our internal marketing team. They were able to accomplish so much in a short amount of time.
Ashley Flowers, Founder & CEO of audiochuck
Choice did a phenomenal job promoting my debut novel! The novel became a #1 New York Times bestseller and continues to receive press coverage.
With a data-driven, strategic approach, we helped Ashley Flowers expand her influence beyond podcasting, making her a national media fixture and a New York Times bestselling author.
