Day in the Life of a Choice Intern
Embarking on my journey as a Digital Media Intern at Choice Media & Communications has been an exciting and rewarding experience. Each day brings new challenges and learning opportunities in the digital media industry. As a digital media intern, my day-to-day role involves assisting in content creation, social media scheduling, Zoom calls, Slack messages, and more.
Embracing the Power of In-Person Strategic Planning: Lessons from Our Team Retreat
As we stand at the threshold of a new year, it's with great enthusiasm and a heart brimming with insights that I recount our recent strategic planning retreat at Choice. This retreat was more than just a planning session; it was an immersion into collaboration, growth, and the pursuit of a shared vision. Here are my invaluable takeaways that resonate so deeply as we step boldly (and dare I say, more connected) into 2024.
How to be a guest on a podcast
So you want to be a guest on a podcast? We are rolling out 10 steps to help you get there. As you work through this guide, keep in mind that it’s important to start small.
Begin with podcasts that have smaller audiences that align with your content. This will help you build credibility while giving you the practice that builds your confidence.
2023 CHOICE HOLIDAY GIFT GUIDE
Our holiday 2023 Gift Guides have arrived! Find what we recommend and shop our LTK.
Instagram Trend Report and Updates: 3 New Features to Consider (Nov 2023)
In the ever-evolving realm of social media, Instagram consistently introduces fresh features to improve the user experience. In this blog post, we'll delve into three exciting updates Instagram has unveiled for Q4.
You've Written a Book, Now What? Take These First Three Steps to Start Your Book Promotion
Congratulations! After countless hours of pouring your heart and soul into writing, your book is finally complete and ready to meet the world.
But writing it was just the beginning. To ensure your book reaches its target audience and fulfills its potential, you need a robust promotional strategy.
Yup. It is the ‘P’ word that many people are intimidated by… Publicity….
How to get your emails opened every time
In a sea of subject lines, how do you get your pitch to stand out? In the competitive world of email communication, crafting a compelling pitch is essential to capture the attention of your recipients. Here are five tips to ensure your pitch rises above the rest:
Examining The Media Takeover (Taylor’s Version): Three Key Takeaways You Can Apply To Your Brand From The Sparks Flying Between Travis Kelce + Taylor Swift
Thirteen, Tight end, Teardrops, Touchdown - what do all these words have in common?
If you’ve looked at any social media timeline in the past two weeks, you’ll know: Taylor Swift and Travis Kelce. Whether you are already imagining their bejeweled wedding or shaking it off as the PR stunt of the year, there’s no avoiding the media takeover.
Cracking Instagram's Algorithm: Everything You Need to Know in 2023
In the ever-evolving landscape of social media, one question that never ceases to baffle us is, "How can we win over the Instagram algorithm?" We all know that Instagram's algorithm is a bit of a mystery, constantly changing and adapting. But fear not, for there are strategies to help your business thrive on this platform.
Let's dive into the current state of the Instagram algorithm and explore some actionable tips to boost your engagement and reach.
How to use ChatGPT to Get Better Results for your Business
It seems as if there are two schools of thought when it comes to the implementation of AI in our society; those who are excited and welcome it and then those who think it’s the beginning of the end. While those may be extreme, we’d like to think we’re somewhere in between. As a business, there are many ways to implement the use of AI to gain industry insights, streamline operations, generate content, and so much more.
Quick note: Using AI tools like ChatGPT are great, but don’t let them steal your brand voice and make you sound robotic or impersonal. Don’t forget what makes you and your brand unique. Gain ideas while remaining personal and adding your own unique voice and take.
Looking to Hire a Media & Communications Partner? What to Expect on an Introductory Call with Choice
You want to be known to your ideal audience. We want to make you known to those that need to know you exist. Sounds like a simple start to the love story of a client and publicist partnership, but where do we begin to build that relationship? How do we get there together?
We all want to connect with those that we can serve in our respective businesses. Our team spends time and intention developing our own ideal client, researching and connecting to ultimately how our team could serve a potential client with their media and communications goals. We want to help our clients get from point A to point B faster with a team they trust by their side. As you are looking to hire a media and communications partner, here’s what to expect.
How to Build Better Publicity + Brand Awareness
At its most basic, publicity is storytelling. This could be a personal story of overcoming hardship, it could be the story of how you founded a company or organization, or it could tell the story of a specific product or service you offer. At the end of the day, you are sharing your unique story with the world. And what do all good stories do? They hook you from the very first sentence.
How Not Meeting Our Summit Goals Taught Us Where We Are Really Winning
How Not Meeting Our Summit Goals Taught Us Where We Are Really Winning… The Fourth Annual Summit. Wow. The fact that I’m even saying “fourth annual” is a bit surreal to me, as this event started as nothing more than a dream to gather like-minded women to encourage and uplift each other in the path that we are all walking – busy, working women who have the desire to be successful not only in our professional lives, but also in our personal relationships.
TIPS + TRICKS: BUILDING AN EFFECTIVE AND EFFICIENT TEAM
Whether it’s “The Great Resignation,” or “Quiet Quitting,” there seems to be a new trend in the workforce every so often that tries to understand the reason for workers’ decision to leave an organization – whether to join a new organization or quit the workforce altogether.
Topics You Need to Be Pitching in Q4
As we enter into the final quarter of the year (Can you believe it?!), we’re back with a few ways to be creatively and effectively pitching yourself, your brand, or your book in Q4
Wait, So It’s Not Like Sex and the City? - Busting the Top Myths of Working in PR
I imagine you, like many others, myself included, first learned of the public relations (PR) industry through film and television. Whether you were watching Samantha Jones attend a restaurant opening on Sex and the City or Sam Seaborn and Toby Ziegler navigate a crisis on The West Wing, film and TV have done a lot to elevate the PR industry. It has also created some unrealistic expectations of what working in PR is actually like. So, what are the top myths about working in PR, and are they true or not?
Why a Brand Photography Session Is So Important
Picture this– you have the perfectly crafted caption, the best-researched hashtags, and the quality of your post is top-notch. You go to select a photo and don’t have anything that reflects your brand, your voice, or the sentiment that you are wanting to convey with this perfectly crafted post. A tragedy.
This doesn’t have to be you, though. *cue scheduling a brand photoshoot*
INDUSTRY UPDATE | INSTAGRAM UPDATES TO KNOW
Social Media has become a crucial part of our everyday lives, especially when it impacts our businesses and professional careers. We know you depend on social media to authentically connect with your audience, utilize marketing opportunities and establish credibility to name a few. We also know it can be incredibly overwhelming to keep up with social media updates and changes, especially Instagram. That’s where we can help!
CHOICE COLLECTIVE 2022 LAST CALL
Calling all our girl bosses!
Are you feeling lost, burnt out or just overwhelmed with the space you’re in? Well, you’re in luck because The Choice Collective is back.